Overview

Plans

Our current offerings consist of three plans: 'Normal', 'Pro', and 'Pro Plus'.

These plans are determined based on the target client's net profit by the end of a specified term.

Once a plan is chosen, it will be linked to the client's identity profile, meaning each client can only have one active plan at a time.

Clients have the option to upgrade their plan (e.g. from Normal to Pro or Pro Plus; or from Pro to Pro Plus) by contacting us. Downgrading or reverting to a previous plan is not an option.

It's important to note that upgrading a plan involves starting fresh with the upgraded plan, including a new start date from which the targeted amount will be calculated and the requirement to make the initial payment again. Subsequent charges will be based on the upgraded plan.

Further information regarding the status of existing accounts and their management post-plan change will be provided if necessary.

Important Phrases

1. A term:
   A term generally will be of 12 months (one year exactly) only. The only term that may change its time period is the very first term. It can range anywhere approximately from 1 year to 1.5 years.
   
   If you enroll with us before June of any year and the first store is set up in May or earlier, the initial term will be 13 months. If you join in the second half of the year, it will last until the second occurrence of January 31st.
   
   
   
2. Target client's net profit :
   This is the minimum possible amount of client's share of profits we strive to generate for our clients per term. We will put in different strategies and efforts in different plans to ensure the respective client's share of profits. We will try our level best that the clients will have the targeted net profit.
   
   If we fail in first term, we will try to carry over the remaining amount in next term, when the stores will be more established, and it will be easier to do it.
   
   
3. Store's net gain :
   This is the net profit that all the sales had generated for the store in a fixed time period. This amount is the remainder after deduction of all supplier payments and Etsy fees and any other expenses before "your payments to us" and "your profits" are decided.
   
   
4. Upkeep amount :
   This is the basic amount of money required to maintain a store (including the device maintenance, supplier subscription cost, residential IP address subscription, basic charges for management etc..). This amount depends upon the plan chosen.
   
   We are also treating the pro plus plan clients' stores as investment, as the upkeep amount is lesser that what is actually required in pro plus plan.
   
   
5. Initial payment :
   This is the payment you provide us before we even start your journey with us, it covers our initial setup cost for all the backend processes for your upcoming store(s).
   See the pricing page for the amounts for different plans.
   
   We are also treating the pro plus plan clients' stores as investment, as the initial payment amount is lesser that what is actually required to setup the backend processes in the pro plus plan.
   
   
6. Buffer amount :
   This is the extra amount required in your bank account to fund your first few sales, as it will take time for Etsy to deposit the amount from customers to your bank account. This amount will be paid to suppliers to send the products and update the tracking information on Etsy. Once the tracking info is updated on platform or the product reaches the customer, Etsy would send the money (with the profit) to your bank account according to the set schedule.
   
   The minimum amount required is $50 (preferably $75) to make sure everything runs smoothly from day one.
   
   
7. Principal charges :
   This is our actual charges for the services we provide. The amount is basically a percentage of the store's net gain over a period of time, the percentage varies based on the plan chosen and also the phase in which the store is.
   
   This is called as 'mid-phase principal charges' and 'late-phase principal charges' in the mid-phase and late-phase of a store respectively.
   
   
8. Store adjourn :
   Adjourning a store is where the Etsy store would have it kept in vacation mode, and it's supplier account would be in frozen state till further notice. This generally happens if by 21st of any month the invoice amount isn't paid to us.
   
   
9. Store termination :
   After a store is adjourned and no consensus had happened between us; or a customer asks us to terminate it, the store would be terminated as in, all the supplier information, store information, customer information would be deleted from our databases. Also the Etsy store which might have been put in vacation mode would be closed down or returned to the client.
   
   

Store's phases

A store's lifetime has 4 phases and 1 zone: Setup phase, Initial phase, Mid-phase and Late-phase; and the evolution zone.

The store's progress is categorized into Phases based on its sales figures. These phases are made mainly to time the payments.
We will you send the invoice, if you happen to need any clarifications, it will addressed by email within 24 hours of your query mail.

The first phase is store is called 'setup phase' which is essentially the period from the day the store is setup till its first sale.

The other more important phases are as follows:

1. Initial Phase :
   The period following the store's first sale until reaching a specific number of sales as indicated in the plan is known as the initial phase.
   Upkeep charges might be applicable in the initial phase based on the length of time a store stays in its initial phase. If the length is greater than 30 days, the upkeep charges will be charged.
   
   E.g. In the pro plus plan, the initial phase is till 40 sales. That means the phase is from the establishment of store till the time it achieves 40 sales.
   
   Just be aware that there is a slight chance of Etsy suspending the store right after the first sale, but rest assured we will address this issue promptly in our best effort, for which your active involvement might be required.
   
   
2. Mid-Phase :
   This phase of a store starts at the end of initial phase. The end of this phase can be anywhere in the evolution zone, at what point precisely, would be decided by you. If you fail in notifying us about where you want the end of the mid-phase exactly to be at, the store would be transitioned to late-phase at the end of the evolution zone.
   
   E.g. In the pro plus plan, the initial-phase ends at 40 sales, hence mid-phase starts at 40 sales. The evolution zone is from 201 to 549 sales; hence you can end it anywhere in between 200 and 550 sales. Suppose you end it at 500 sales, you will be only charged the principal charges of mid-phase of sales from 41, till 500.
   (If the principal charges are less than upkeep amount, then the upkeep amount would be charged)
   
   
3. Late-Phase :
   This phase of a store starts at the end of the Mid-phase (in the evolution zone) and will continue indefinitely till the store exists.
   
   In this phase, there are no 'minimum' charges. The principal charges will be charged before the sales have been made based on a prediction. Every invoice during payment time has 3 parts; first (present month's prediction), second (previous month's surplus or deficit) and third part (past's batch payment or discount). (The third part in most cases would be 0).
   
   (Please read the payments and invoices section for more details)

Payments

None of our clients have suffered any financial losses from being part of our services till date.

We'll try our level best that all the initial investments (initial payment, upkeep amount, buffer amount) will be recovered with profits within few weeks of starting the first store.

General information:

Our payments are little complex at first glance, but they are made in such a way to prevent fraud and abuse of our relatively lenient policies and also to mitigate the loss risk for the clients completely.

Overview about the financial elements of the business:

1. All the revenue from the store(s) would directly go to our client's bank account connected to the store(s).
   (We very strongly recommend setting up one separate bank account for managing the Etsy store(s). This could be done after the initial wave of profits.)
   
   
2. All the supplier fees would be paid to the suppliers directly from your bank account, we only need your permission to add the card connected to the bank account with the supplier.
   By paying us the initial payment, you would be giving us this permission. We would be responsible for any financial discrepancies or disputes here (with the supplier payments); hence we would make sure that it is as fair, safe and secure as possible.
   
   
3. We would also add this or another card (connected to the same bank account) to your Etsy store to manage the Etsy fees if required.
   This will only be used by Etsy, if Etsy wasn't able to deduct the fee from the Etsy store's account.
   
   
4. Payments to us will happen after the sales' revenue reaches your bank account in mid-phase, and will happen before the sales' revenue reaches your bank account in late-phase.
   Any surplus or deficit in late-phase will be balanced after sales' revenue for the month is known and fixed (Which will be known on 1st of next month). (Refer the invoice documentation for more info)
   
   
5. We also request you to have at least $50 (preferably around $75) in your bank account as buffer amount to fund first few sales. Note that this is very important.
   
   We'll make sure that there is no extra investment required to run the business from your side, except the initial payment, the buffer amount and other expenses in the setup phase of the store. All of these expenses in or before setup phase of store would be recouped in the initial phase of store itself (within few weeks of first sale).
   
   

All payments (of all kinds) would be due on 20th of each month, and the invoice (with payment link) will be sent generally of 1st of each month through e-mail.

• For example, if the initial phase of a store starts on 15th May '23 and ends on 25th June '23, then the invoice of 'upkeep' amount would be sent on 1st July, which would be due by the 20th July (payment is required since initial phase lasted longer than 30 days).

There would be a grace period of 20 days by which the payments needs to be done, we will send the invoice and payment link through e-mail on or around 1st of every month. We will also send reminders to the payment on 10th, 15th and 19th of month. If the customer has any issues in paying, they can contact us at least 5 days before the due date (by 15th).

If we find that payment hadn't been done by 21st of a month (with we being uninformed or for any insensible reasons or on any reasons both of us didn't have a consensus on) we will adjourn the customer's store, and would try to communicate with the customer regarding the issue. If satisfactory (acceptable to both you and us) conclusion is not found, the store would be terminated.

Types of transactions of clients with us:

The client's payment to us for our services classified based on time and phase of store are as follows:

• Initial payment :
  This one-time fee is for any entity (individual or business (LLC) with founder being citizen in US) in the United States of America only; that permits and commissions us to create and/or oversee a new Etsy store, regardless of whether they are our existing clients with other stores. The payment amount is US $50, $90, $150 for pro-plus, pro and normal plans respectively.
  
  There will be no initial payment for entities that already have at least one store created with us through pro plus plan, provided that store's not in suspended (by Etsy or by client) state, not being in adjourned or terminated state (by us) and also is in late-phase.
  
  
• Initial-phase Charges :
  There are no payments charged in this phase in general.
  If and only if this phase lasts more than a month (30 days), we would send an invoice of an 'upkeep' amount (known as 'upkeep' charge) on the 1st of a month that comes immediately after 30th day of start of the initial phase of the store has completed.
  If the store completes initial phase in less than 30 days, no charges will be applied for the initial phase of the store; the services we provide in this phase will be free of charge.
  
  The specific amount of 'upkeep' amount is given in the pricing page of this site, based on the plan you choose.
  
  For example, if a store has started its initial phase on 14th March and ends it on 20th April, the 'upkeep' charge will be due on 20th May and invoice will be sent on 1st May.
  
  
• Mid-phase Charges:
  In this phase, there is no fixed payment amount like in the previous phase, but there is effectively a 'minimum' 'upkeep' fee.
  During this phase, you would be charged the 'mid-phase principal charges', but if this amount goes below the 'upkeep' amount, you would be charged the'upkeep' amount.
  
  But there can be an exceptional case:
  This condition applies to the very first invoice in the mid-phase. If the switch from the initial phase to the midphase takes place within the last 5 days of a month (e.g. 27, 28, 29, 30, 31 of a month with 31 days), only the 'mid-phase principal charges' (without comparing it to the 'upkeep' amount) will be applicable for the sales happened during the mid-phase (which would be from 'the day of switching phases', to the '31st of the month') and would be due on 20th of immediately next month.
  If no sales happened in this phase till the due date, the invoice would have 'nil' as payment required.
  
  Calculations :
  The 'upkeep' amount varies according to plan chosen, please visit the pricing page.
  The mid-phase principal charges are calculated based on the profits that the store has already earned.
  The value of 'mid-phase principal charges' is a percentage of the 'Store's net gain' of all sales that had already happened in the mid-phase of the store till the due date.
  
  The percentage used above depends on the package the client has chosen, which is given in the pricing page.
  
  

• Late-phase charges :
  There is only one type of charge for the late-phase store, that is 'late-phase principal charges'.
  The charges here are generally invoiced before the sales happen.
  Since the sales are charged before they happen, the number of sales and the product composition is predicted before hand and the charges are for that prediction.
  
  This prediction generally (except for 4th quarter of every year) says that the store's net gain for the succeeding month remains same as preceding month.
  
  In the 4th quarter of every year, the prediction says that:
  
  1)  September will have same store's net gain as in August.
  2) October will have 1.5 time the store's net gain as in September.
  3) November will have 2.5 times the store's net gain as in October.
  4) December will have 0.33 times the store's net gain as in November.
  5) January will have 0.75 store's net gain as in December.
  
  This prediction is based on average of many shops that we operate.
  This prediction (in any month) can be altered with our consent as per client's requirements in case by case basis.
  
  Exception (The amount is same but the time is changed):
  There is one exceptional case for the very first late-phase invoice where essentially the payment is made after the sales:
  The very first late-phase invoice will be sent on 1st of the month immediately after the month in which the transition of store from mid-phase to late-phase takes place.
  Since the transition takes place before due date, there will be sales happening categorized into late-phase in between the date of transition and due date.
  The charges for these sales will be categorized as 'late-phase principal charges' and will be charged after the sales have happened.
  Simultaneously we will also charge 'late-phase principal charges' on the same due date for the sales that is predicted to happen in the coming month.
  
  Now, since the predictions will almost always be wrong, we add a component to the invoice for the next month that adjusts for the surplus or deficit in the number of sales (consequently store's net gain).
  
  Example of a store in transition from mid-phase to late-phase:
  If a store transitions from mid-phase to late-phase on 18th July, the next invoice due date will be on 20th of August and invoice will be sent on 1st August.
  There are 2 invoices sent on this date (1st August):
  The first is the mid-phase principal charges' invoice for the sales happened in mid-phase of July month (Mid-phase sales from 1st to 18th July, assuming store was in mid-phase on 1st July).
  The other is the 'late-phase principal charges', which contains two components:
  The first is the late-phase sales that are predicted to happen between 1st August and 31st August.
  The second is for the late-phase sales happened between 18th July and 31st July.
  
  
  Example of a store in late-phase with calculations:
  Consider a store well into the late-phase, and had a net gain of $866 in August, then in the invoice sent on 1st of September, the prediction would be store's net gain of $866 for the month of September.
  
  Now suppose that the actual store's net gain was $1058 in the month of September, then the invoice of first of October would have the prediction of store's net gain being $1587 for the October month.
  (according to prediction October will have 1.5 times the net gain of September, hence $1587 = 1.5 x $1058)
  At the same time the second part of the invoice would be for compensating the surplus or deficit for previous month's store's net gain, which, in this case turned out to be surplus, as the actual store's net gain was $1058 while the prediction was $866.
  That is, an increase in the overall store's net gain is observed from the amount that is predicted, hence the late-phase principal charges would be applied on the extra ($1058 - $866) $192 profit earned, as the second part of the invoice.
  (Read more in Invoices section)
  
  Conclusion:
  This way each invoice would be like a chain link that joins payment for previous month and the present month (in advance), hence including the charges for sales that will happen in near future, which helps immensely to combat fraud.
  
  There is also a third part of the invoice which would help in case the money present in the client's account is not enough to pay the invoice.
  In this case, we would divide the payment in batches and postpone parts of it, while consulting the client. Hence the third part of invoice would be a batch of a postponed payment.
  
  Calculations :
  
  The late-phase principal charges are calculated based on the anticipated profits of the store for the month in which the due date is situated.
  The value of 'late-phase principal charges' is a percentage of the 'Store's net gain' of all sales that is predicted to happen.
  
  The percentage used above depends on the package the client has chosen, which is given in the pricing page.
  

Invoices

All the invoices except the invoices for a store in late-phase will be simple and straightforward standard invoices.
Also you can use these invoices for claiming tax deductions.

1. The initial payment and possible payments in initial-phase of the store would be pretty straight-forward of having single payment amount.
   
   
2. The mid-phase charges will have straightforward payments of mid-phase principal charges. 
   
   
3. The late-phase charges will have invoices divided into 3 parts (3 parts of calculations for a single amount).

• First part: The first part will have the prediction for the present month's store's net gain, based on previous month.
  (Read the payment section as to how it's calculated)
  
  
• Second part: Since there will most likely be conflict in previous month's prediction and actual "store's net gain", we will make adjustments in the second part of the invoice to make up for the surplus or deficit for the previous month.
  (Surplus is when the store's net gain is higher than predicted, hence we will add the required amount; and vice-versa in case of deficit).
  (Read the payment section as to how it's calculated)
  
  
• Third part: In case you aren't able to pay an invoice, we would contact you and/or encourage you to contact us at least 5 days before the due date (due date is 20th of every month) and try to resolve any problems by generating a consensus.
  If we find that you really aren't able to pay due to well grounded reasons, we would give a concession and prompt you to pay 50% of the invoice at that moment. The remaining amount would be divided (solely on our discretion, we would be reasonable) between 1 to 3 parts. 
  The "third parts" of future invoices would contain payments of this batch (one month, one payment), till it gets exhausted.
  
  Please note that, only after the a batch of payments gets exhausted, new concessions can be given. That is, the third part can only contain payment of single batch (it can contain multiple payments of a single batch if requested by client); a new concession can't be given until this batch of payments gets exhausted.
  
  Note: If you choose the pro plus plan, you can avail the batch payment method that divides the amount in 5 payments. The minimum you have to pay on the due date (on the date where the concession is required) would be 30% of the invoiced amount.
  
  Extra information:
  If the deficit of previous month's "store's net gain" exceed this month's "store's net gain" prediction (assuming the third part be zero, as in most cases); the resulting invoice amount would be in negative.
  In this case, we would make this invoice to 'nil' and carry the remaining deficit to next payment, which would have the third part containing the deficit amount. We will make all the future invoices 'nil' till the deficit amount gets cleared.

In case our charges temporarily exceed the total client's net gain till date, a temporary custom solution for payment can be engineered (based on above guard-rails, by changing the parameters) if asked/requested by the client.

Risk Disclaimer

We are dedicated to ensuring our clients achieve their desired target net profit (based on the chosen plan) by the end of a specified term, through the management of all stores under our care. This commitment reflects our proactive approach to overseeing our clients' Etsy stores with care and attention.

It's important to understand that our financial success is very directly tied to the success of our clients, as we earn a percentage of their stores' net profits as our main source of revenue. We understand this fact very clearly and hence, we value this partnership and will go above and beyond to retain our clients and keep them happy by ensuring that the necessary revenue is generated to meet the target net profits.

Hence you can rest assured that we will work diligently and sincerely to deliver on our targets, as we have lot of financial incentive in doing it.

While we strive for success, we also acknowledge that external factors beyond our control may impact our clients' businesses negatively. Therefore, we establish all possible risks associated with our collaboration.

The following conditions are mainly to give you a good idea of our confidence on our capabilities of running the Etsy stores and making a profit out of it, and not in our capability of handling things completely beyond our control.

The Risks that we are aware of, are as follows:

1. The client may not recover the initial investment done through the profits generated by the stores within a reasonable time frame.
   Or in other words, the stores may not generate significant profits.
   
   
2. Etsy is infamous for suspending stores (even really successful ones), hence it may ban the client from selling on the platform (it can happen due to various reasons).
   
   

Till what extent do we avert the risks for our customers:

1) Although we make every effort to repeat the success seen in the client's stores, just as we have done in many other clients' stores, there is always a chance that we may not succeed, however small.

Introducing a new refund feature exclusively for our Pro Plus clients, where they are entitled to a refund if their store's sales do not pick up. If the initial $50 payment is not recovered within 6 months of setting up the first store, we will refund the amount to ensure our clients do not face any financial losses.

For this refund to happen, at least 1 store of client needs to be active at the end of 6 months.

2) Firstly we'll try our level best in avoiding the suspension of the store, but still if Etsy suspends the client or their store, we'll try our level best in reinstating it. But we can't guarantee that it will be reinstated, hence the worst-case scenario is, the client won't be able to sell on Etsy under their name again.

Every client is important to us, and we aim to keep our processes as fair, reasonable and straightforward as possible, and we hope for the same from our clients; as ultimately our goal is one and the same! That is, generating as much profit, as quickly and sustainably as possible!